I redesigned the visual identity for ALAMB COFFEE, a coffee chain with over 30 locations in Shanghai and Hangzhou, China. Drawing inspiration from the line weights in traditional Chinese calligraphy, I curated a style guide and created a logo that reflects the brand's story and values. The logo design nods to an Ethiopian legend of how sheep were first to discover coffee berries, symbolizing ALAMB COFFEE's commitment to heritage and authenticity.
This book delves into the psychology of nature in interior design, highlighting how elements like scent, inspired by the scent of my hometown, influence emotions and behaviors within homes. By exploring Osmanthus’s cultural significance and its integration into interior spaces, this book offers insights into the profound connections between scent, design, and our sense of home.
Inspired by the tulips giveaways in Union Square, this project captures the essence of community warmth, bringing a burst of floral joy to city streets and even bringing nature into the musty subway commutes.
I designed exhibition posters, social media content, and aided in the design of the web interface, for TEAOC.ART, an online platform that promotes and sells works from emerging Asian artists around the world. This project allowed me to combine creative storytelling with functional design to elevate underrepresented talent on a global stage.
These are a few of my explorative works in motion graphics and animation, where I utilized TouchDesigner to create dynamic, audio-reactive visuals. Each piece reflects my interest in the intersection of sound and movement, pushing the boundaries of digital design to bring rhythm and energy to visual storytelling.