2020 - PRESENT
ALAMB Coffee and Roastery
Brand Identity + Product Design
2021 - 2024
I rebranded the visual identity for ALAMB COFFEE, a coffee chain with over 30 locations in Shanghai and Hangzhou, China. Drawing inspiration from the line weights in traditional Chinese calligraphy, I curated a style guide and created a logo that reflects the brand's story and values. The logo design nods to an Ethiopian legend of how sheep were first to discover coffee berries, symbolizing ALAMB COFFEE's commitment to heritage and authenticity.
TEAOC.ART
Web Design and Social Marketing
2024
I designed exhibition posters, social media content, and aided in the design of the web interface, for TEAOC.ART, an online platform that promotes and sells works from emerging Asian artists around the world. This project allowed me to combine creative storytelling with functional design to elevate underrepresented talent on a global stage.
Brand Identity + Logo Design
2022 - 2024
Co-founded KAKATHELABEL and designed its brand identity and logo. As the
head graphic designer, I designed the brand identity, aided in social media management,
digital promotion, and content creation. The brand has been showcased in renowned
platforms like Vogue Mexico, New York Fashion Week, Vancouver Fashion Week, SICKY
Magazine, and more.
Book Design
2024
This book delves into the psychology of nature in interior design, highlighting how elements like scent,
inspired by the scent of my hometown, influence emotions and behaviors within homes. By exploring
Osmanthus’s cultural significance and its integration into interior spaces, this book offers insights into
the profound connections between scent, design, and our sense of home.
inspired by the scent of my hometown, influence emotions and behaviors within homes. By exploring
Osmanthus’s cultural significance and its integration into interior spaces, this book offers insights into
the profound connections between scent, design, and our sense of home.
Event Design + Motion Graphic
2024
Inspired by the tulips giveaways in Union Square, this project captures the essence of community warmth, bringing a burst of floral joy to city streets and even bringing nature into the musty subway commutes.
Type Dissection
2024
I conducted a type dissection study on Roc Grotesk, closely analyzing its unique forms and characteristics.
By deconstructing its structure, I was able to incorporate its elements into the design of graphic posters,
creating a visual narrative that plays on the type's distinct features while exploring its versatility in different design contexts.
Interactive Motion Design
2024 - Present
These are a few of my explorative works in motion graphics and animation, where I utilized TouchDesigner to create dynamic,
audio-reactive visuals. Each piece reflects my interest in the intersection of sound and movement, pushing the boundaries of
digital design to bring rhythm and energy to visual storytelling. Here is a look at my on-going personal project that explores
hand gestures as a transmitter into visual depictions of emotions. This can be translated into real-time visuals, inspired by the
universal versatility of sign language. It’s a way of building a non-verbal language through motion and emotion.