I redesigned the visual identity for ALAMB COFFEE, a coffee chain with over 30 locations in Shanghai and Hangzhou, China. Drawing inspiration from the line weights in traditional Chinese calligraphy, I curated a style guide and created a logo that reflects the brand's story and values. The logo design nods to an Ethiopian legend of how sheep were first to discover coffee berries, symbolizing ALAMB COFFEE's commitment to heritage and authenticity.